Do Fish See Colors?

Check out this very interesting article by Doug Olander on why color matters. Shift Colors Bait Works will custom paint any patterns requested. Dig deep in this article and note that fish vision has a shift in colors. Some great evidence based research on impact to color at depth. Our blue and green variations catch fish for a reason. As in nature light undertones on the bait bellies has impact. 

Deeper depths mean need for more action and pulse wave vibration...timber custom baits!

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