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    The Dive Log

    • Box of Cigar Minnows

      October 18, 2024
      2024-2025 will be bringing some new additions to the Shift Colors Bait Works menu. Lure boxes with variety options are already posted. Also a var...
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    • Bait Maker's Choice

      December 14, 2020
      Get a unique one off custom lure by selecting the Bait Makers Choice option.
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    • Do Fish See Colors?

      November 13, 2020
      Fish are not color blind, check out what science and fishing pros have to say.
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    • Active Duty Military Discount

      November 9, 2020

      Discount Pricing for Active Duty United States Military

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    • Welcome To The Dive Log Blog

      November 9, 2020

      Anchors Aweigh, First Cast!!!

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    Fish Trivia

    Fish are like humans. Fish eyes work like those of most animals, processing visual information through cone cells or rod cells. Cone cells are those that distinguish colors. Some species have few or no cone cells, while many have an abundance (and even double-cone cells), particularly fish that live in shallow water or near the surface where all colors are visible. In low light or at night, colors matter less, because fish then rely more on the rod cells in their eyes, which detect contrast and movement but not color. Great resource article https://www.sportfishingmag.com/how-and-what-fish-see/

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